Welcome To The Square

Olcott Squared is a fasion forward boutique located in the Historic Downtown Olcott Square in Bernardsville New Jersey. We are proudly woman owned and operated by local resident, entrepreneur and curator, Tara Vitollo. We hope you find something special in our unique boutique! Thank you for supporting our small, woman owned buisness. Cheers!

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  • Meet Tara, The Founder and Face of Olcott Squared.

    Tara is a Bernardsville resident, mother and entrepreneur. In 2014 she gave up her career in the fashion industry to be a full time mom. After the birth of her youngest son, Olcott Squared was born as an online venture. The boutique was taken a step further when she and another local entrepreneur, Christina Gianni owner of B Boutique, teamed up as a co-op during the Covid-19 pandemic. The women were able to not only drive business together but also delivered some sunshine during a very uncertain time in their New Jersey town. As both businesses grew it was clear both woman would need more room for their businesses. In 2022, Olcott Squared opened it's own brick and mortar just a few doors down from B Boutique.